Analysis- The Internet is not just thinking of doing marketing（分析-互联网不仅仅是想做营销）.doc

Analysis: The Internet is not just thinking of doing marketing (Research papers Download news) Internet thinking is a false proposition it? Touted after the word Internet, often appear “rational” thinking is similar. And recently, there are a lot of skeptical comments on the internet thinking while thinking of the typical Internet - Lord sirloin carved eagle boss Lord wrote that the Internet is not a false proposition thinking, more often we do not understand and use it. First, you must first understand what “is not the Internet of thinking.” Although the “Internet thinking” this thing, like a basket, and consequently can be installed inside, but we must be careful of these, if some way of thinking, operating practices, operational skills Before the advent of the Internet age there is a comprehensive, it certainly can not be attributed to the “Internet of thinking.” For example, the so-called “hunger marketing” would certainly not be considered, because this marketing technique appeared as early as a hundred years ago, and today the sale of the Internet as a platform to re-emerge, still can not be classified as “Internet thinking.” And we intend to define today’s “Internet thinking” must be at least never appeared before in human history ...... Internet has changed the product and marketing path All brand marketing, in the final analysis must first through the “dissemination of information” to allow customers to make brand awareness, and after today’s Internet and mobile Internet appears the most fundamental subversion, first appeared in the “Communication” on - in the traditional brand communication history is nothing more than two categories: paid and free dissemination of propagation, the former is TV commercials, magazine ads, newspaper ads, radio ads ...... any charges media you can think of, can be attributed to the spread of pay; latter then, another familiar name called “word of mouth”, as long as your product, service is really good, then the