Change and thinking of advertising in the Internet age（广告在互联网时代的变化和思考）.docVIP

Change and thinking of advertising in the Internet age In China, 2001-2011 decade, China’s GDP rose from sixth place in the world to second place in the world, in 2011 GDP exceeded 47 trillion yuan (RMB), second only to the United States .2011 51.29 billion online advertising market size yuan, 5.93 billion yuan higher than the newspapers, in 2012 the scale of online advertising will reach nearly 80 billion yuan, will be more than the sum of newspapers, magazines and other print media as of 2013 statistics, Internet users long for 4-5 hours when using the computer / days, smart phones for more