Changes in the brand story mode line（品牌故事模式的变化）.docVIP

Changes in the brand story mode line The “story” is not nothing new. Good ad will always talk about a brand’s story. Today, this business model has evolved into a brand story. The past decade, the most significant changes in consumers rise to become the most powerful force in marketing last year, over half of brand communications relies on word-of-mouth, rely on the word-of-mouth media (earned media rather than paid media (paid media. This is a revolution in media control of the first ever become public, rather than the government, the Vatican, or enterprise. Consumers to grasp the powe