Changes in the Internet and mobile Internet value-added way of brand equity（变化的互联网和移动互联网增值品牌资产的方式）.docVIP

Changes in the Internet and mobile Internet value-added way of brand equity Brand Asset (Brand equity is a concept in the 1980s Western management scholars from the perspective of brand management made more influential on the concept of brand equity point of view there are: American Marketing Science Institute (MSI, 1990 the brand equity is defined as ‘the brand’s customers, channel members, the parent company for brands such as Lenovo and behavior, and the behavior of these Lenovo makes the product can be obtained in the absence of brand names than the conditions more more sales or profits