宣传册须知（Brochure tips）.docVIP

宣传册须知（Brochure tips） Production enterprise brochures must grasp a principle, that is, according to the enterprises own style, strength, carefully choose to make their own identity of the production. Avoid making customer delusions, providing wrong information, resulting in some negative impression. Participation in exhibitions has become an essential means of commercial promotion. However, industry survey data show that visitors usually walk by a standard 2 * 3 meter stand, usually only 3-5 seconds, and in such a short period of time, the chances of causing and catching the viewers attention are very small. In other words, there are many potential customers who dont even have the chance to stay and talk to them, and all kinds of sales have ended before they begin. Therefore, it is even more important that all the information presented at the show can cause customers to remember properly and attract them to their customers, as well as other work at the show. There are a wide variety of graphic items on display, such as enterprise brochures (catalogues), handy handbags, postcards with corporate logos, and so on. This article will take the corporate brochure as a special subject, and discuss the design process and the places that should be paid attention to in the middle of the design and personal experience. 1 design and design of enterprise brochures 1.1 positioning of corporate brochures The first step in making an enterprise brochure is to determine how much information it represents, whether it is a publicity campaign for a large enterprise or a small business. The brochure used at the show is different from the daily catalogue. For large enterprises, the purpose of the exhibition is to consolidate its existing brand status and further promote its products. Therefore, it is impossible and unnecessary to produce detailed catalogue as a gift for the exhibition. Therefore, as a gift can be said to reflect the enterprise and product style and image features of product