中电电气竞争优先权打造真正的制造商(CLP, electricity, competition, priorities, build real manufacturers).docVIP
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中电电气竞争优先权打造真正的制造商(CLP, electricity, competition, priorities, build real manufacturers)
中电电气竞争优先权打造真正的制造商(CLP, electricity, competition, priorities, build real manufacturers)
Once in the world to see Made in China the excitement of the people, when aware of Chinese manufacturing is a wedding dress for her people, rallying shout: let China manufacturing into China creation into brand Chinese!
From the Made in China to China Brand (Create) is a great leap forward, many entrepreneurs believe that the failure of the past because only attach importance to production and do not attach importance to marketing, such as manufacturers have played with vigour and vitality filled with wisdom, the marketing battle. Lots of money in advertising, price, to operators, malicious speculation events......... As long as you can emerge in an endless stream of various marketing means, potential, not afraid of spending effort. The result? This hurt all flesh and blood flying in all directions. To be extremely difficult in the fierce marketing battle neutral tree brand, and often win morewith less. Tanbenqiongyuan, the most important reason is the excessive manufacturer of manpower and material resources into marketing, ignoring the production, even if the money in the market to buy the reputation, but because the customer was reviled and The name falls short of the reality.
Manufacturers and operators in manufacturing capacity is his advantage, if attention is made to the work of marketing, and the parents take short error. Among the manufacturing enterprises throughout the worlds top 500, which one do not have the ability to create strong backing? Marketing means is the fist Kung Fu, the enterprise can take advantage of it but the most incisive; manufacturing capacity is the foundation, is the fundamental for business enterprise. Only Neiwaijianxiu, can achieve success and win recognition. The real brand, its foundations will be in the manufacturing sectors, only has the ability to manufacture competitive advantage, in order to create enduring brand!
In 1969, Skinner in the
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