家居行业店精细化管理.doc

问题： 1、店铺（选址、形象、市场环境） 2、员工（如何提升员工的素质） 3、货品（如何做好补货管理，合理控制库存） 4、促销（如何使促销更有效） 5、服务（如何提升服务，了解顾客满意度） 店铺营运管理的认知 每日营业额= 人流量×进店率×成交率×成交金额 连带销售：超强的附加意识，通过一个顾客购买引导顾客连续购买二、三、四以上的货品； 店铺营运流程 开会的标准与流程 优秀店铺管理的七项标准 管理竞争对手 店铺精细化管理--人员管理 店铺执行力不畅的原因 货品管理 活库存 特征：通常指店铺货品结构中比较基本的款式 注意：基础款式不容易过时，销售不易出现大的滑坡，可以保留一定库存。 死库存 特征：往往指当季销量特别好的商品或品种。 注意：对于当季特别畅销款，尽量不要留存货。 外部促销 对象：面向顾客 现状：市场竞争环境中，顾客对外部促销一般要六七成的折扣才能基本迎合其预期，使得店铺往往面临极大的折扣压力。 内部促销 对象：面向导购和店长 释义：如果将销售状况不是很好的货品提成从1%提高到10%的水平，必将激发店铺员工非常大的销售热情和积极性。 implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate and deepen and expand educational practice to achieve the system results, practical results. Three, the main problems and rectification measures focus on rectification goals, determined to honor the commitment rectification measures to build long-term mechanism style construction bureau Party, improve the ideological style The construction and working level, according to the list of issues to sort it out, with overall requirements to carry out the mass line of educational activities, focus on the implementation of the rectification, enhance team ability to discover and solve their own problems, focus on building a political firm, pioneering and innovative, wholeheartedly for the people, strive for unity, harmony, strong collective leadership (a honest and clean.) there lack of global awareness and innovation problem in carrying out the democratic centralism of the party. The party will discuss the main points of the 2014 Bureau of safety production and internal functional components in the labor bureau held a bureau and executive, and discuss specific personnel in 201