[case] #8203;#8203;l#39;oreal marketing- mobile provider to get through micro-channel closed-loop o2o（[例] # 8203; # 8203;l # 39;oreal营销u2014u2014通过微通道闭环o2o移动提供者）.docVIP

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2017-09-06 发布于浙江
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[case] #8203;#8203;l#39;oreal marketing- mobile provider to get through micro-channel closed-loop o2o（[例] # 8203; # 8203;l # 39;oreal营销u2014u2014通过微通道闭环o2o移动提供者）.doc

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[case]

[Case] #8203;#8203;L#39;Oreal Marketing: mobile provider to get through micro-channel closed-loop O2O Research papers Download News: ‘pro, to the point of a praise it!’ By the end of March, lisa office workers in Beijing to work in their own circle of friends micro letter received recently showed off L’Oreal beauty small box, which contains: cream, moisturizer, moisturizing gel, repair liquid and other merchandise. love the show, love the smug, self-love, which is characteristic of women after 85 so lisa. After receiving numerous points of praise and envious comments, lisa tour of the micro-channel shopping experience successful knock in the era of new media marketing, sharing (share) is the most important aspect, lisa do not know is that, in her friend showed off a small circle when the U.S. case, as the initiator of the entire marketing events, L’Oreal is the real work to complete the sale of the closed loop. Everything had to talk about from the line of a micro-channel service number. Recently, L’Oreal Group’s ‘L’little beauty box’ micro-channel service number quietly on the line. ‘L’small U.S. box’ on-line at the beginning, immediately aroused the concern to the industry, mobile electricity supplier in the field professionals sensitive to, this can be purchased online customized cosmetics package customer service number is not a simple port, but a combination of product planning, marketing, customer service, online payment and integrated supply chain solutions in the back L’Oreal exposed mobile force’s determination. Under the new media age, a digital revolution in full swing at the L’Oreal Group. L’Oreal China made ‘SOLOMOCO’ goal, which is more social (social), localization (local), mobility (mobile) and e-commerce (commercial ), while the opening of micro-channel payment function makes these SOLOMOCO vision become a reality. below to L’Oreal beauty of small boxes, for example, L’Oreal interpretation strategy for your mobile provider. Little Ame