价值观塑造了星巴克的今天（Values shape Starbucks today）.docVIP

价值观塑造了星巴克的今天（Values shape Starbucks today） Values shape Starbucks today I am honored to be here on behalf of the Starbuck Corp. I didnt make a speech today, but I wanted to talk to you about humanity from the bottom of my heart. Thats very important to me. In front of a discussion above, we discuss in the financial aspects of some problems, I think in my speech, also talks about the huge challenges in terms of financing, I once met, we are small at the time, may be smaller than here. A month ago, I was in Rwanda, Africa. Ive been there three times in the past five years. There have been a lot of things in Rwanda, even genocide, but theyve been through these difficulties because of their presidents leadership. Starbucks opened second offices in support of farmers to make them sustainable and earn more money in the future. At that time, we were flying to a coffee plantation by the government helicopter. We looked out of the window before preparing to land. Maybe five thousand people were waiting to meet us there. We are very welcome. I got out of the plane and was overwhelmed by great enthusiasm. I said with government officials at the time, can let me with these farmers alone five to ten minutes, dont want anyone to get involved, as long as the translation can. I want to have a heart to heart talk with them, let them tell their own language, they are like life in Rwanda, and I can help them to do what. At the beginning of this dialogue was very slow, and later a farmer stood up, and in the process of translation, the translation also paused, he seems to be because the female farmer said shocked, then he said, Mr. Schultz, you can ask her to help her do what she wants to know you. Can you help her buy a cow. I asked why she wanted to buy a cow, and then she said she needed fresh milk for her children. Our company has more than 17000 coffee shops in 51 countries, and I have sales of over $10 billion, and this lady only has a cow. I feel very shocked and feel a lot of c