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公共关系学 (1-6)作业(Public relations (1-6) homework)
公共关系学 (1-6)作业(Public relations (1-6) homework)
Public relations (1-6) operation
The first assignment
The specific content of the 1 employees, public relations work are those?
Answer: understanding employees, acknowledge and respect the staffs personal values; to build channels of the stereo business in organizational leadership and employees; a variety of skills training for employees, the development potential of resources; to organize all kinds of recreational, welfare activities, in order to contact the feelings and regulating spirit.
The advantages and characteristics of network communication, 2.
Answer: beyond time * *; information; a variety of media also play a role; interaction forms; niche and slivercasting; virtual community.
Second homework
1, the social relations regulated by means of legal means is the most widely. (right)
2, China public relations association was founded in 1986. (error)
3, according to the material form of media classification, print media belongs to physical media. (error)
4, public relations activities of the standards is to meet the needs of the public for the soul. (error)
5, employee relationship is a basic relation in public relations. (right)
6 the level of behavior is the dissemination activities of public relations practice the most complex communication activities. (error)
7, the assessment organization image coordinates, D belongs to reverse the bad reputation, and gradually restore the credibility. (right)
8, the product quality is the core content of the enterprise intangible image. (error)
The most basic index of 9, evaluation of organizational image visibility and reputation (right)
10, maintain the reputation of principle is the core principle of crisis management. (error)
Third homework
1, the basic concept of public relations is the core of two-way communication and communication. (right)
2, the government public mainly refers to government officials. (error)
3, interview survey is a survey of the higher cost of the
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