巴西世界杯最舍得花钱打广告的4家美国500强公司.docVIP

赞助世界杯对于期待扩大海外市场的公司来说总是格外具有吸引力，《财富》美国500强这样财大气粗的公司自然不会放过这样的好机会 巴西世界杯最舍得花钱打广告的4家美国500强公司 As you watch the games today, keep your eyes peeled for the ads. Layered underneath the music that beckons come one, come all to the World Cup is the ka-ching of money. According to a McKinsey study, FIFA stands to make $1.4 billion from sponsorship deals, and spending is up 40% from the 2010 games in South Africa. Although companies won’t disclose their spending, 30-second ad spots for the ESPN final are expected to cost around $300,000. Sponsoring a global event like the World Cup is particularly enticing