备考雅思阅读材料精选.pdf

智 课 网 雅 思 备 考 资 料 备考雅思阅读材料精选 对于正在备考雅思考试的考生而言，在备考过程中，尤其是阅读环 节，大家需要阅读大量的材料，通过不断的阅读增长自己的知识面，开 拓视野。 对于正在备考雅思考试的考生而言，在备考过程中，尤其是阅读环 节，大家需要阅读大量的材料，通过不断的阅读增长自己的知识面，开 拓视野。 Stores are finally recognizing what seems like a basic fact of retail: Men and women shop differently。 Faced with increasing competition from online retailers, some bricks-and-mortar retailers are embracing a practice known as gender-based selling, where stores aim to lure men and women to shop by focusing on their differences. Knowing that men hate to browse, a store may group all its mens products in one location close to the entrance, and knowing women like suggestions, it may train associates to offer product alternatives。 面对来自网上零售店日益激烈的竞争，一些实体零售店开始采纳一 种被称为“性别营销”的做法，通过重点关注男性与女性消费者的不同 特点来吸引他们购物。知道男性讨厌闲逛，商店便可把所有男性产品放 在靠近入口处的售货区;知道女性喜欢征求别人的意见，商店便可培训导 购员来推荐其他产品。 While some retailers are hesitant about a sales strategy that essentially says to treat men and women differently, others have embraced it as a progressive model to offer the best customer experience。 有些零售商对这种本质上主张区别对待男女顾客的销售策略心存疑 虑 ，有些零售商则接受了它 ，认为它是一种为顾客提供最佳购物体验的 先进的销售模式。 The traditional sales model, where you treat every single person like an average consumer, doesnt make any sense, says Barbara Kahn, director of the University of Pennsylvanias Jay H. Baker Retailing Center, which published one of the first studies on gender differences in the shopping experience. The study found women are most affected by personal interactions with sales associates, while men are affected by pragmatic factors, like the availability of products and parking spaces。 宾夕法尼亚大学(University of Pennsylvania)杰?H­贝克零售研究中心(Jay H. Baker Retailing Center)的主任芭芭拉?卡恩(Barbara Kahn)说 ，“传统销售模式把每一 个人都当作普通消费者对待 ，这是不合情理的。”卡恩也是率先发表有 关男女消费者购物区别的研究论文的研究者之一，该研究发现女性最容 易受到与销售员的交流的影响 ，男性则会受到实用因素的影响 ，例如商 品是否有货和是否有停车位等。 Women are risk-averse, and will want to know more about t