课堂演示（Class presentation）.docVIP

课堂演示（Class presentation） This paper consists of 405453446 contributions Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Mobile sales demo Catalog SWOT analyzes consumer behavior, segmentation and target market selection, market positioning, products, prices, channel promotions SWOT analysis Advantage: 1. convenient for our contact. 2. now young people like to use mobile phones to send text messages, the Internet, listen to music, photography, 3. look at the time, 4. (receive) text messages, 5. dozen games, 6. alarm clock Inferiority： 1. phone radiation on human health adversely affect 2. many students in the classroom with many students to pursue mobile phone 3. high-end mobile phone learning comparisons heart 4. some students using a mobile phone in cheating in the exam, which harms the enthusiasm of students. Opportunity： 1., now is the communication, is the generation of mobile phones, communications will be the mainstream tool, 2., the number of mobile phones are increasing, 3. people on the mobile phone high-end mobile pursuit more and more fierce Menace: 1. radiation from mobile phones can do great harm to people. 2., the appearance of laptop computers threatens the sales of high-end mobile phones Consumer behavior analysis Who is the main target consumers: who is the main target consumers: analysis of purchasing power of the majority of the students: the analysis of purchasing power: Eleven during the golden week, the overall mobile phone market strong purchasing power, 49.8% of respondents said eleven during the purchase of mobile phone, mobile phone has become the main driving force of holiday promotions tide purchase; factors to consider when purchasing factors: to buy into the most current: consumers pay attention to brand, followed by the quality, the price is no longer the most important factor; brand distribution to buy: buy brand distribution: NOKIA