阿尔山地区旅游业现状分析与发展策略思考（Analysis of current situation and development strategy of tourism industry in Arxan）.docVIP

阿尔山地区旅游业现状分析与发展策略思考（Analysis of current situation and development strategy of tourism industry in Arxan） Analysis of current situation and development strategy of tourism industry in Arxan Analysis of current situation and development strategy of tourism industry in Arxan 2009-02-03 21:58:06 Authors: Song Haitao, Wang Zikai, Chen Kaiyu [Abstract] this paper uses SWOT analysis method to analyze the advantages, disadvantages, opportunities and threats of tourism development in Arxan area, and then provides a development strategy for the development of tourism industry. Tourism industry, SWOT analysis, strategy Arxan is located in the northwest of the Inner Mongolia Autonomous Region Province in China. It is a continental monsoon climate. It has a long winter and a cool summer. It has rich mineral, ice and snow resources and has a bright future. In recent years, with the development of tourism in the country, the tourism industry has developed rapidly in this area. This article will use the SWOT method to analyze its tourism development status, and then put forward some suggestions for its tourism development strategy. I. advantages of the tourism industry in Arxan (Strengths) 1., rich mineral resources, ice and snow resources: Arxan has world-class mineral reserves, the larger mineral springs as many as 76 eyes. Panhandle which only 4A scenic sea sanatorium hospital Arxan Shengquan 500 meters long, 70 meters wide on the distribution of 48 eyes of high quality mixed type mineral mineral, is the worlds second largest functional group. The drinking mineral water in this area is pure and sweet and refreshing. The ice and snow resources in Arxan are also very rich: good snow quality, long snow period and superior terrain, so that all the events stipulated in the Winter Olympic Games can be carried out. Ice and snow sports and Spa leisure good combination, which is rare in the world. 2. beautiful natural scenery: Arxan region has a unique natural landscape. The main attract