管理学课后题答案（Management answers questions after class）.doc

管理学课后题答案（Management answers questions after class） Case 1: Chinas dairy industry staged a life and death speed 1., please take melamine incident as an example, talk about the connotation and importance of corporate social responsibility. A: social responsibility makes it an obligation for enterprises to pursue the long-term goals of society. It transcends the obligations required by law and economy to enterprises. Social responsibility is the requirement of enterprise management ethics, which is the voluntary act of the enterprise. (1) the connotation of corporate social responsibility The connotation of corporate social responsibility is very rich and extensive. In addition to the enterprise behavior norms prescribed by law, all enterprise behaviors that may affect social welfare should be included in the corporate social responsibility. In general, it can be embodied in the following five aspects. Run the enterprise well, make the enterprise stronger, bigger and longer. (efforts to enhance the competitiveness of enterprises, innovation, to the community to provide better, newer, more products and services, so that peoples material and cultural life better. At the same time, it also provides more and better employment opportunities for the society, and makes the workers get a comprehensive improvement with the growth of the enterprise All enterprise management behavior should conform to moral standards. All business management practices, including internal management, product design, manufacturing, quality assurance, advertising language, marketing tools, after-sales service, public relations, should be in line with ethical standards. Because all this will have a social impact on the good or evil, especially substandard products may cause great harm to society, Sanlu milk powder incident is a very typical case Community welfare investment. The construction of enterprise community (or other specific community welfare investment, including hospitals, schools, kinderg