第六讲 环境扫描及全球供应链设计.pptVIP

供应链管理 厦门大学嘉庚学院国际商学院 第六讲 环境扫描与全球供应链设计Scanning and Global Supply Chain Design * 第六讲 环境扫描与全球供应链设计 为何需要供应链管理 1 从归属到关系的整合过程 2 变化的供应链世界 3 市场的全球化 4 * 学习目标 Learning Objectives 1.讨论供应链管理作为对变化的竞争环境的战略回应而出现的过程。Discuss the emergence of SCM as a strategic response to a changing competitive environment. 2.解释归属集成到关系集成策略的转变Explain the transition from ownership (vertical) to relationship (virtual) integration strategies. 3.讨论管理者如何使用扫描和计划的过程定义竞争的规则。Discuss how managers can use scanning and planning processes to define the rules of competition. 4.描述如今市场变化的驱动力以及他们对决策的影响。Describe the forces driving change in today’s market and their effect on decision-making 5.确定全球化有关的问题，解释全球化是如何改变竞争规则的。Identify the issues driving globalization. Explain how globalization has changed the rules of competition. 6.与全球供应链网络的设计相关的重要问题Discuss the critical issues involved in designing a global supply chain network. * 一个观点 随着经济的改变，随着竞争更全球化，不再是企业与企业之间的竞争，而是供应链与供应链之间的竞争As the economy changes, as competition becomes more global, it’s no longer company versus company but supply chain versus supply chain. -Harold Sirkin, Boston Consulting Group * SCM一种战略武器SCM – A Strategic Weapon 供应链管理能产生成功的商业模式以帮助企业：SCM enables winning business models by helping companies to: 1.满足全球顾客的苛刻需求Meet the demanding needs of customers worldwide 2.建立独特的能力Build unique competencies to fend off fierce rivals 3.进行全球环境扫描以获得最好的资源Acquire the best resources globally 4.可以高效地完成以上内容Do it efficiently 为了将不可超越的顾客价值传递下去，公司必须发展独特的能力，同时越来越依赖于有能力的供应链伙伴。To deliver unsurpassed customer value, companies must develop unique competencies, relying increasingly on capable supply chain partners. * 垂直集成Vertical Integration Henry Ford 认为垂直集成组织代表了理想的商业模型。Henry Ford viewed the vertically integrated organization as the ideal business model－－20世纪初， Ford vs GM 可获得至关重要的生产资源Acquired critical production resources Hayes和Wheelwright确定以下2个对垂直整合的解析Hayes and Wheelwright identify the following rationale: 1.降低成本的需求Desire to reduce cost 2.增强管控的需求Desire