无众传播视角下的网络舆论监督主体分析（Analysis of the main body of network public opinion supervision from the perspective of no public communication）.docVIP

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无众传播视角下的网络舆论监督主体分析（Analysis of the main body of network public opinion supervision from the perspective of no public communication）.doc

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无众传播视角下的网络舆论监督主体分析（Analysis of the main body of network public opinion supervision from the perspective of no public communication）

无众传播视角下的网络舆论监督主体分析（Analysis of the main body of network public opinion supervision from the perspective of no public communication） The news of knowledge (2010.11) - 48 - - - no theory of network supervision of public opinion the main dissemination study from the perspective of a Li Chunlei Yuan network in the context of the audience to get rid of the simple information reception mode, become the media users , the dissemination of such scenarios, which has spread to highlight individual initiative. In the network, the user and no public dissemination, has profound influence on the formation of the network of public opinion, the diffusion mechanism has brought changes to the public opinion supervision activities, also make the supervision main body presents new features. Then, how to correctly understand the main body of network public opinion supervision? Some scholars point out that the main body of public opinion supervision includes the public, news organizations and journalists. The author thinks that the supervision of network public opinion should be viewed from the perspective of no public communication, and the main body should include the public media, as well as the combination of professional media and self media. Figure 1 Diagram of a main network supervision of public opinion, public dissemination of media users without dissemination is different from the mass media, but also different from the communication, is a kind of interactive transfer by both sides, by the users themselves as the center, desalination disseminators of information dissemination ideas. The process of communication, information from one or more points to a certain point, it means that the information receiver has to choose a variety of information received, the recipient is no longer satisfied with the simple information reception activities, try to use the media to release their mastery of the content, so as to the dissemination of the communicator. The active choice of the receive