都会贸易银行扩大形式剖析（Analysis of expanded forms of metropolitan trade banks）.docVIP

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都会贸易银行扩大形式剖析（Analysis of expanded forms of metropolitan trade banks）.doc

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都会贸易银行扩大形式剖析（Analysis of expanded forms of metropolitan trade banks）

都会贸易银行扩大形式剖析（Analysis of expanded forms of metropolitan trade banks） 2009 is the rapid development of Commercial Bank of the year, affected countries loose monetary policy, the total assets of the banking industry in 2009 the growth rate reached 26.9%, and will carry out special trade bank rate raised, asset growth rate of 37.5% and higher than the industry growth rate (Figure 1). But from the range of assets (see Figure two), profit level (see Figure three), the staff for the layout, extent and large state-owned commercial banks and joint-stock commercial banks still have local certain gap, and the increasingly fierce competition and development needs are driving will adhere to the high-speed development of commercial banks and holding cost expansion. Except in the business of differentiated competition, long held in small and medium-sized enterprises as the main customer groups, and carry out business in order to output two large business and Trade Bank held different competition, held regional expansion, to introduce strategic investors and financing market will become invalid path of Trade Bank held the rapid expansion of the. 1, regional expansion At present, the expansion of the region mainly in two forms, one is to hold the local market deep excavation, that is, in the city within the limits of origin, dig deep, cover up the network to the state, advance state market share. Two is to carry out cross regional planning, that is, the city limits, set up branches in different places. City commercial banks should select the two forms according to their own necessary development, bank positioning and regional conditions. (1) dig deep locally; Digging into the local market is a fundamental expansion of the local economy. At present, the local commercial banks will dig usually can be divided into two kinds of situations, one is active digging, namely the establishment of policy networks in the local state, both by the government plan, the local outlets often low inco