版式设计原理（Format design principle）.docVIP

版式设计原理（Format design principle） [], the first resource layout design principle, section. Space composition One, the composition of dot and space arrangement In the layout, the visual and psychological effects are different due to the size, shape and location. * the narrowing of the dots plays a role of emphasis and attention, and the enlargement of the dots has a sense of face. They pay attention to the image of emphasis and performance, giving emotional and psychological sense of quantity. * the amplification plays a leading, stressed and lively layout and become a visual focus effect. * place on the layout: 1, when the point is in the geometric center, the upper and lower left and right space symmetry, visual tension equal, that is solemn and rigid. 2, when living in the visual center, there is a sense of balance and comfort of visual psychology. 3, when the left or right side of the point, resulting in centripetal movement trend, but too side, but also produce centrifugal sensation. 4, do the upper and lower settings, there is a rising, sinking psychological feelings. In design, the introduction of viewpoint into the design of visual centers is now common. In order to pursue the new format, more deliberately pursue the left, right, upper and bottom changes, has become a common format of todays format. In addition, the accurate use of point of view design to perfect expression of emotion, that is, the connotation of the design works more exciting, moving, which is the higher realm of layout design pursuit. Two, the composition of lines and space 1, line The trajectory of the point motion is line. The configuration of the lines in the composition is complex, with clear lines, dashed lines, and spatial visual flow lines. However, the concept of line only stays in the clear line of layout, but the visual flow line of space is often neglected. In fact, we are in the process of reading a picture in the line of sight is moving with the movement process of each element,