风险型决策中竞争情报价值核算的原理与模型.pdfVIP

第33卷摇 第12期 情摇 报摇 杂摇 志 Vol.33摇 No.12 2014年12月 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 JOURNAL OF INTELLIGENCE摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 Dec. 摇 2014 风险型决策中竞争情报价值核算的 原理与模型 周 文 杰 (西北师范大学商学院信息管理系摇 兰州摇 730070) 摘摇 要摇 风险型决策的科学性在很大程度上依赖于竞争情报的支撑。 分析了风险型决策中竞争情报价值核算的意 义,提出风险型决策中竞争的实质是用以消除决策环境或条件不确定性的智力劳动产品,并对风险型决策中竞争情 报的成本构成和损益值表达进行了分析。 在揭示了风险型决策中竞争情报价值核算原理的基础上,构建了完全情 报和追加情报的价值核算模型。 以期从损益角度揭示竞争情报理论属性,并为编制竞争情报预算、评估特定决策事 项中竞争情报的贡献提供了工具。 关键词摇 风险型决策摇 竞争情报摇 价值核算摇 损益值 中图分类号摇 G350摇 摇 摇 摇 摇 摇 摇 摇 文献标识码摇 A摇 摇 摇 摇 摇 摇 文章编号1002-1965(2014)12-0019-06 DOI摇 10.3969/j.issn.1002-1965.2014.12.006 Evaluating the Value of the Competitive Intelligence in the Risk Decision-Making: Principles and Modeling Zhou Wenjie (Department of Information Management,Business School,Northwest Normal University,Lanzhou摇 730070) Abstract摇 A scientific risk decision-making largely dependson the support of the Competitive Intelligence (CI). Present study revealed the significance ofthevalueevaluation of CIin theRisk Decision-Making (RDM),proposedthat thenature of CIin RDM shouldbean intelligence product aiming to reduce the uncertainty of the decision-making environment and conditions,and discussed the cost structure of CI and the presenceofprofitandlossvalue. BasedontherevealedassessmentprinciplesofCIinRDM,thestudyconstructed2 models for perfectinformationandadditionalinformation. ThefindingsofthisstudyhelpresearcherstorevealthetheorycharacteristicsofCIfrom the view of profit and lossof CI,and provide a tool for formulating the budget of a specific CI item and assessing the contribution of CI in a decision-making process. Key words摇 risk decision-making摇