现代汽车市场竞争力报告.pdf

Competitor Analysis of Beijing Hyundai GSC Chuan Du-Franke 17.09.2015 Agenda › Hyundai Motor Company Worldwide › Current Performance Worldwide and the Future Strategies › Beijing Hyundai Company › Company Profile and Organizational Structure › The Development of Beijing Hyundai on Chinese Market and its Strategy › Rapidly Improved Models Range and Sales Performance › High Brand Awareness and Sport and Culture orientated Marketing Activities › Continuously develop New Technology in terms of Engines and Infotainment › Lay great Importance on improving its Sales Service performance › Beijing Hyundai reached its Decline Stage after fast Growing Period › Sales continuously rapidly declines 2015 partly due to volatile Chinese Economy › Low Profitability due to decreased Sales and intensified Competition › Threat of Increased Fix Costs and Overcapacity by Constructing further Plants › Decreased SUV Sales even with comprehensive SUV Family › An increased number of withdraws from Dealer Network since 2014 › Conclusion 2 Current Performance Worldwide and the Future Strategies Current Outstanding Perf ormance P rudent F uture S trateg ies 1 Strong Performance Value Growth throug h the Cyc le 2 3 Balanced Structural S ales Growth Improvement in Volume Growth Cost Structure and Diversif ied Core