开发市场(新客户)的十大误区（）.docVIP

开发市场(新客户)的十大误区（） The development of the market, each marketing staff has a set of methods of its own, the author summed up the development of the market link failures (mainly refers to consumer goods, especially FMCG field), hope that the reader has the improvement, at the same time, can provide the reference for the new: A pre Li, nopreparation lack of preparation, rush into battle (a) the art of War: the enemy, baizhanbudai cloud. The F dont know, mainly in: 1 the company do not understand or do not know much. The companys history, current situation and future development plan. The organizational structure, personnel structure (such as the main leadership and responsibilities of each department and the person in charge), the companys business processes, especially the new customers business processes, related discipline, articles of association, etc.. No understanding of the companys products. Such as product items, specifications, packaging, market positioning, product sales point and shortcomings. Especially the development of regional characteristics of marketable products to pay special attention to the corresponding product information to avoid memorization in mind, turn the price list product description the embarrassing situation in front of prospective customers. We do not understand the industry. Gehangrugeshan, each industry has the characteristics of each industry. The characteristics of the industry, the current situation of the industry, the development trend and the general situation of the major manufacturers in the industry and their product characteristics, the position of the company in the industry, etc.. (two) the material is insufficient, lack of corresponding hardware to support the relevant information, such as the companys investment book (or company publicity book etc.), three companies (such as the food industry hygiene license, business license, tax registration certificate), the price list and the promotion policy, company account (rela