业务回顾BusinessReview.PDFVIP

Business Review 2011 In 2011, the Group’s turnover was US$7,866.580 million, an 17.74%7,866,580 increase of 17.74% compared to that of 2010. The growth rates for turnover of instant noodles, beverages and instant foods were 22.54% 13.22% 22.54%, 13.22% and 24.82% respectively. In the fourth quarter, 24.82% the Group’s turnover was US$1,522.459 million, 10.96% higher than the same period last year. The increase was mainly from sales 10.96%1,522,459 growth in instant noodles and instant food. During the year, the Group was able to alleviate the negative impact arising from the rise in production costs by continuously adjusting its product structure, optimizing organizational efficiency, enlarging economies of scale, and effectively controlling various expenses. However, the PET continuous price increase of raw materials such as flour, palm oil, sugar and PET resin, placed heavy cost pressures on the industry 2011 and thus, causing gross profit of the industry to decline generally. In 1.8926.54% 2011, the Group’s overall gross margin decreased by 1.89 ppt. to 9.93% 26.54% and gross profit increased by 9.93% year-on-year. In 2011, the Group effectively controlled its marketing and logistics expenses by means of strategic advertisement that enhanced its brand as the lead