企业的根本性决策 品牌十大战略（Enterprises fundamental decision, brand ten big strategy）.docVIP

企业的根本性决策 品牌十大战略（Enterprises fundamental decision, brand ten big strategy） The fundamental decision of enterprise brand ten strategies Brand strategy is one of the fundamental decisions of enterprises. It includes the following six aspects: 1, brand decision-making 2, brand management planning 3, brand identification 4, brand vision set up 5, brand extension planning 6, brand mode choice Because the internal and external environment faced by different enterprises is different from each other, the corresponding brand strategy adopted by each enterprise has its own advantages. Therefore, for enterprises, brand strategy is almost no good or bad, only suitable and inappropriate. But if the lack of long-term brand overall operation ideas, enterprises will lead to chaotic management, or even fall into the difficult dilemma, at least is the brand resources or assets waste. The ultimate goal of the implementation of brand strategy is to actively and effectively expand and enhance the value of brand equity. Therefore, the correct brand strategy is the starting point for enterprises to do the right thing. But in the market, the real importance of brand strategy of enterprises is rare, but can often see the keen to continue to develop new projects, new products, rarely on the brand development direction make a specific decision or plan on a watermelon or see step by step the enterprise seems to meet the eye everywhere, related the success of the case, also be too numerous to enumerate. [brand strategy model] Although the brand strategy varies greatly, but according to its main common factors, we can roughly sum up the following ten basic models. Strategy 1: single brand strategy Relative to the multi brand strategy, there are enterprises in all products using the same brand. Like Canon Co, it produces cameras, fax machines, copiers and other products are unified use of canon brand. The advantage is that enterprises can save communication costs, help launch new products, and hig