我们必要一个甚么样的管理公平社会（What kind of management do we need to manage a fair society）.docVIP

我们必要一个甚么样的管理公平社会（What kind of management do we need to manage a fair society） Stores often define category roles based on the importance of categories. (1) convenience category: product mix, focus on major brands, specifications, arrange the appropriate display space and inventory, pricing is not sensitive, promotions are less frequent, and the intensity is weak. The purchasing principle pays more attention to product safety and low cost. Central distribution, reduce sorting and reduce wastage. Such category stores should pay attention to product shelves display competition, publicity follow-up, affecting the surrounding channel construction. Because the most convenient category, the channel in the circulation field, should form a mutual publicity and influence each other situation, and comprehensively improve the overall visibility of the product category, forming the surface of brand coverage. (2) random / seasonal category: the main focus of seasonal product portfolio brands, specifications, category segments, arrange appropriate display space and inventory, pricing and competitor to general principles of procurement promotion focus on steady, fast, reasonable control of inventory distribution, pay attention to reduce transportation time, reduce the loss of experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of materia