战略转型（Strategic transformation）.docVIP

战略转型（Strategic transformation） Participation goal: 1., through explaining the theory of strategic transformation, grasp the strategic logic and effective strategic management; 2., the strategy and tactics of the strategic transformation of commercial banks are provided, which not only provide the theory and thought of strategic transformation, but also provide the methods and tools for strategic transformation; 2., analyzing the main problems of the current risk management of Chinas banks, and putting forward the Countermeasures for the transformation of the risk management of commercial banks; content validity First, the relationship between strategy and environment 1, the relationship between strategy and environment 1.1 what is strategy? 1.2 what is transformation? 1.3 strategic transformation 1.4 strategic logic VS dominant logic 1.5, the relationship between strategy and environment Case 1.6: Zhang Wuji, Citibank, JP Morgan, Goldman Sachs, JP Two. Analysis of the current economic situation (macro environment) 2 current economic situation analysis 2.1 international environmental change and its impact on Commercial Banks What is subprime mortgage crisis and subprime mortgage crisis? Subprime crisis, drumming, fancy, cause of formation The impact of subprime mortgage crisis on the world economy, Chinas economy and Commercial Banks 2.2 domestic environmental change and its impact on Commercial Banks Transformation analysis of economic growth mode 2.3 macro environmental analysis tools: PEST analysis 2.4 industry analysis tools: Five Forces Analysis 2.5 case: subprime crisis, funny version, etc. 2.6 interactive discussion: using PEST (policy, economics, society and Technology) and five forces analysis to conduct environmental analysis of commercial banks Three, commercial banks risk management transformation 3 commercial bank risk management transformation 3.1, the main problems of current commercial bank risk management Management science and bank credit risk manag