烟草谈十一-品类构建与创新完全手册(三)（A complete handbook of eleven - category construction and innovation (three)）.docVIP

烟草谈十一-品类构建与创新完全手册(三)（A complete handbook of eleven - category construction and innovation (three)） When there are countless people who want to define the strategy and determine at least a few dozen interpretations or definitions of strategy in reality, someone explains his understanding of the strategy: what is the strategy? Strategy is not doing anything. This should be mentioned in the non method of marketing, but it also illustrates the essence of the strategy. We want to discuss here is not this, but how to build on the introduction of the innovation category, there is a very important step to go, that is, how to construct and innovation in what to do in this category, can achieve greater success? The tobacco industry is a special industry, due to the existence and limitation of the introduction of market and competition in the category construction can go wrong in itself or by reality confusion may eventually work life money did not get good results, should be so, and focus on innovation category construction, what are we should be avoided, it is very important. After the national conference in June, it is estimated that many tobacco companies have already begun to set the agenda of category construction and innovation on the agenda, and have begun to act. In combination with the actual situation, after the strategy and tactics in front, we can still in the process of the industry to come up with some people to think the case for having heard it many times and the combination of their own, find the true self construction category innovation, thus never into misunderstanding, faster and stronger and better to the category of strong forward! First, the category needs not only innovation, but also Heritage Now the only constant is change, and only innovation can develop. The tobacco industry is a continuous innovation and development of the industry, the development of the tobacco industry for decades, there are many historical and cultural characteristics of the