世博会上企业如何推销自己（How do companies in World Expo sell themselves）.docVIP

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世博会上企业如何推销自己（How do companies in World Expo sell themselves）.doc

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世博会上企业如何推销自己（How do companies in World Expo sell themselves）

世博会上企业如何推销自己（How do companies in World Expo sell themselves） Where there are people, there is the value of marketing, let alone Shanghai, World Expo such a person flow, passenger flow intensive event. According to estimates by the parties concerned, the average daily flow in Shanghai and World Expo will exceed 400 thousand people, while the total flow of people in World Expo is expected to exceed 100 million people. Then the face of such a high flow, personnel intensive, relatively long time communication opportunities, enterprises how to catch the ship downwind boat, by boat to the sea, the chickens to lay eggs, achieve the purpose of self promotion, an occasion to rally? Where are the focal points of the enterprises that directly participate in the exhibition? Who do not have the opportunity to live in World Expo on the stage of appearance of the exhibition enterprises, whether they have no chance? Are companies that are weak and relatively small in size only qualified to be spectators and have no chance to perform? There is no lack of beauty in the world, but only the eyes that find beauty. In the same vein, opportunities for marketing are everywhere, and the key is whether we can use our minds carefully. Characteristics of marketing in World Expo In order to perform, the first thing is to see who the audience is, so that we can have a clear objective and provide a feast for the audience. World Expos first position is an exhibition which shows the latest and most scientific products and ideas. Many of the worlds commercial new inventions and creations were first made in World Expo, such as phonograph, telephone, typewriter and so on. World Expo is not a trade fair, it is not for sale, not for commercial purposes. In fact, although World Expo originated in 1851, it was not until 1933, 80 years later, in Chicago, World Expo, that it was allowed to build an independent Pavilion and display itself. The World Expo, which shows the contents of a transition from visible