公共管理论文--将数据挖掘技术应用在客户关系管理中（Public management papers -- Application of data mining technology in customer relationship management）.docVIP

公共管理论文--将数据挖掘技术应用在客户关系管理中（Public management papers -- Application of data mining technology in customer relationship management） Public management papers - the application of data mining technology in customer relationship management,.Txt my advantage is: I am handsome, but my shortcoming is: I am handsome is not obvious. What is happiness? Happiness is a cat fish, dog meat, Altman played a small monster! But your mother your cousin? I am not a fat man. [Abstract] in customer relationship management, the enterprise will face a lot of from the customer and market information and data, these data are numerous, incomplete, noisy, fuzzy and random, but it is very useful. Data mining technology can effectively analyze and sort these data, so as to provide data users with effective and timely information. This paper discusses the application of data mining technology in crm. Data mining, customer relationship management, application procedure According to Potters influence, the stakeholder theory of enterprises, there are five stakeholders, namely, customers, competitors, suppliers, distributors and government and other stakeholders. Among them, the most important stakeholder is the customer. The competitive advantage of modern enterprise is not only reflected in the product, but also reflected in the market. Who can get more market share, who can take advantage and initiative in the competition. The competition for market share is essentially a competition for customers, therefore, enterprises must complete the transition from product oriented to customer oriented, and manage all kinds of relationships between enterprises and customers. Effective customer relation management, will be through the effective way, from the data warehouse to store large amounts of customer information through deep analysis, be conducive to business operations, improve the competitiveness of the enterprise market information. The key technical support for the implementation of these results is