化妆品行业营销策略研究2（Research on marketing strategy of cosmetics industry 2）.docVIP

化妆品行业营销策略研究2（Research on marketing strategy of cosmetics industry 2） The pharmacy marketing, Vichy also launched the following characteristics: long live skin test, so that consumers have the correct understanding of intuitive for their skin type; according to the test results, according to the customers skin problem, provide product solutions; the establishment of consumer records, regular examination of skin, Vichy more perfect service image, enhance brand loyalty and reputation of Vichy improvement, new product development for Vichy products, provides a convenient and reliable information. As with Vichy, there are also homemade eye patches for pharmacy strategies. Recoverable eye foil from Sichuan, with the strong support of traditional Chinese medical theory, introduced the concept of green marketing, go pharmacy channel characteristics, just six months, in Shanghai cosmetics market, setting off a wave of small waves. Recoverable go pharmacy marketing way, like Vichy, not only to avoid the risk of competing products and fight hand to hand with the department store, stagger competition, more on a professional marketing mode, penetration pharmacy, save power, for the subsequent large-scale expansion, save marketing costs, speed up capital operation. Recoverable in pharmacies terminal image, draw the essence of health care products and cosmetics, and pay attention to unity and packaging visual style, to highlight the ingredients in efficiency, enhance the quality in appearance, exquisite luxury, refreshing and pleasant. Can be very good at packaging terminal pharmacy, visual image and promotional activities are closely linked, firmly grasp the terminal sales, and resolutely not allow potential customers to drain. Can be taken in front of the drugstore, set up their own blue display platform, color and packaging seamless, visual impact is particularly strong, very eye-catching. Available promoters dressed in blue, enthusiasm for customers to introduce, explain, diss