南京市体育产业发展研究（Research on the development of sports industry in Nanjing）.docVIP

南京市体育产业发展研究（Research on the development of sports industry in Nanjing） Research on the development of sports industry in Nanjing Abstract Key words: Nanjing city; sports industry; industry structure By using the method of literature, mathematical analysis, questionnaire survey and expert interview, on the development of Nanjing sports industry structure and external environment of sports industry are studied, and focus on sports, sports lottery sales, sports fitness, sports competitions, sports stadiums and sports sponsorship of the Nanjing sports industry development status and industry analysis six areas, pointed out that the Nanjing sports industry development problems and try to put forward the corresponding development countermeasure. 1, the external environment for the development of sports industry in Nanjing (1) the development environment of foreign sports industry and the development mode of foreign sports industry can be divided into two categories: market leading mode and government participation type. Today, the sports industry has become the world recognized in twenty-first Century the most vigorous, and has high permeability, cross cutting, pulling the sunrise industry, focusing on the development of the sports industry has become a worldwide phenomenon. (2) the development of sports industry in the domestic environment according to statistics, the global sports industry added value of $800 billion, of which the United States, the annual added value of $about 220000000000, the EU is 402 billion 500 million euro, a proportion of GDP were 2.34% and 3% - 4%, and Chinese sports industry added value of only 59 billion yuan, accounting for the proportion of GDP is only 0.56%. Compared with the developed countries, Chinas current sports market capacity is insignificant, but the market potential can not be underestimated. (3) the development of sports industry in developed provinces The environment of sports industry development in Beijing Beijing sports and