有关城市品牌研究的文献述评_57647.docVIP

有关城市品牌研究的文献述评 【摘要】随着城市竞争和城市营销的发展，城市品牌的研究对于城市化进程具有重要意义。本文通过对国内外有关城市品牌研究的文献进行梳理，对城市品牌的内涵、分类、定位和塑造等内容进行了理论和实践两方面的文献述评，并提出了对城市品牌研究的展望。 【关键字】品牌研究;城市品牌;文献述评 【Abstract】With the development of city competition and marketing , the research for city brand makes important significance to the city process. This article summarizes the domestic and foreign research literatures about the city brand , reviews literatures about the connotation, classification, position and shaping of city brand in two aspects of the theory and practice, and proposes to prospect of the city brand research . 【Keywords】brand re