地方文化在图形创意中的嫁接与融合-包装工程.pdfVIP

包 装 工 程 第 38 卷 第 20 期 104 PACKAGING ENGINEERING 2017 年 10 月 地方文化在图形创意中的嫁接与融合 康拓，郭振山 （河北工业大学，天津 315000 ） 摘要： 目的 探索地方文化在图形创意中嫁接与融合的创作法则，得出图形创意的新方法。方法 运用中 国传统哲学思想，对民间图形进行研究，分析地方文化在民间图形创意中的嫁接与融合。借助创意的思 维方式，运用地方文化与图形创意的相互关系，寻找出嫁接与融合的创作方式的合理性，从而产生图形 创意的新方法。结论 地方文化是民间图形创意的源泉，将地方文化与民间图形创意相联系，深化了图 形的意义。嫁接与融合的创作法则是图形创意有效的新方法，是文化传播与融合的新途径，是图形意义 的升华。 关键词：地方文化；民间图形创意；创意法则；嫁接与融合 中图分类号：J524 文献标识码：A 文章编号： 1001-3563(2017)20-0104-05 Grafting and Fusion of Local Culture in Graphic Originality KANG Tuo , GUO Zhen-shan （Hebei University of Technology, Tianjin 315000, China ） ABSTRACT: It aims to explore the creation principles of local culture in the creative and grafting of graphics, and get a new method of graphic creativity. By using the traditional Chinese philosophy, combined with the in-depth study of folk graphics, based on the analysis of actual case, local culture in folk graphics ideas is analyzed. With the help of the creative way of thinking, using the relationship between the local culture and the creative graphics, we can find the rationality of the way of marriage and integration. Local culture is the source of folk graphic creativity. It is of practical significance to combine the local culture with the creativity of folk graphics, deepen the graphic meaning, accord with the characteristics of the times. The creative law of grafting and fusion is a new effective method of graphic creativity. It is a new way of cultural communication and integration. KEY WORDS: local culture; folk graphic creativity; creative principle; grafting and fusion 地方文化与大众的文化生活密不可分，图形创意 实际上与各地的风俗民情和地域文化是相互彰显的