学习汇报-基于技术接受模型的行为理论概述.pptx

学习汇报2 ——基于技术接受模型的行为理论概述 技术接受模型Theory of Reasoned Action (TRA) Core ConstructsDrawn from social psychology, TRA is one of the most fundamental and influential theories of human behavior. It has been used to predict a wide range of behaviors (see Sheppard et al. 1988 for a review). Davis et al.(1989) applied TRA to individual acceptance of technology and found that the variance explained was largely consistent with studies that had employed TRA in the context of other behaviors.Attitude TowardBehaviorSubjective NormTechnology Acceptance Model (TAM)Core ConstructsTAM is tailored to IS contexts, and was designed to predict information technology acceptance and usage onthe job. Unlike TRA, the final conceptualization of TAM excludes the attitude construct in order to better explain intention parsimoniously. TAM2 extended TAM by including subjective norm as an additional predictor of intention in the case of mandatory settings (Venkatesh and Davis 2000). TAM has been widely applied to diverse set of technologies and users.Perceived UsefulnessPerceived Ease of use Subjective NormMotivational Model (MM)Core ConstructsA significant body of research in psychology has supported general motivation theory as an explanation for behavior. Several studies have examined motivational theory and adapted it for specific contexts. Vallerand(1997) presents an excellent review of the fundamental tenets of this theoretical base. Within the information systems domain, Davis et al. (1992) applied motivational theory to understand new technology adoption and use (see also Venkatesh and Speier 1999).Extrinsic Motivation Intrinsic MotivationCombined TAM and TPB (C-TAM-TPB) Core ConstructsThis model combines the predictors of TPB with perceived usefulness from TAM to provide a hybrid model (Taylor and Todd 1995a). Attitude Toward BehaviorSubjective Norm Perceived Behavioral ControlPerceived Usefulness Model of PC Utilization (MPCU) Derived largely from Triandis (1977) theory of human behavior