【精选】39《经济学家》读译参考：到阳光明媚的哥伦比亚来吧.doc

TEXT 39 Come to sunny Colombia 到阳光明媚的哥伦比亚来吧！（陈继龙 编译） Jun 29th 2006 | CIUDAD PERDIDA, COLOMBIA From The Economist print edition MENTION Colombia, and most people think of cocaine, kidnappings and guerrilla violence. （1）These have served to keep all but the most danger-loving tourists away for decades. But under álvaro Uribe, Colombias president since 2002, violence has fallen steadily and many parts of the country have become safe. Now the government is trying to r_______① conventional images of Colombia with different ones: white-sand beaches, colonial cities, jungle-clad mountains and placid coffee farms. 一说起哥伦比亚，大多数人都会想到可卡因、绑架案和游击队。几十年来，除了那些特别喜欢冒险的人之外，几乎所有游客都对这里望而却步。不过，在2002年上任至今的哥伦比亚总统阿尔瓦罗·乌里韦治下，暴力事件已经稳步减少，大部分地区都已变得安全。政府现在正努力改变哥伦比亚的传统形象，给人们呈现一派迥然不同的景象：洁白的沙滩，殖民时代风格的都市，丛林密布的山岳，还有那静谧的咖啡庄园。 The tourism campaign has begun at home. This month, during the mid-year school holidays, thousands of Colombians have enjoyed the newly-recovered freedom to travel, using specially policed routes from major cities to favourite holiday spots.________________________（就现在来看，此举旨在打消外国游客的顾虑。）With a promotional b_______② of just $4m this year, the tourism agency is concentrating its efforts on tour operators and cruise[1] and airline executives. This spring, it invited 130 of them to see the countrys beaches, its coffee farms and the Amazon region. 旅游发展计划已率先在国内实施。本月正值学校年中假期，成千上万的哥伦比亚人沿着警方专门指定的路线，从大都市走向他们最喜爱的度假胜地，享受着新近恢复的旅游自由。就现在来看，此举旨在打消外国游客的顾虑。今年政府预拨了400万美元用以发展旅游业，有了这笔款项，旅游局得以把主要精力集中到旅行社以及游船和航空公司的管理人员身上。今春，它邀请其中的130位参观了哥伦比亚海滩、咖啡庄园以及亚马逊河流域。 Mr Uribe has himself l_______③ bosses of cruise-ship firms. （2）This seems to have paid off. In May, Royal Caribbean announced that from next year some of its ships would call at Cartagena, a colonial walled port on the north coast. The Florida Caribbean Cruise Association held its annual meeting in the city last week. 乌利比总统本人也已游说了游船公司的老板，结果看来是一帆风顺。（译者注：根据LONGMAN，“if something you do pays off, it is successful or has a good result”，因此文中的“pay off”是指游说