【精选】chapter7黑大跨文化教学课件.ppt

大学英语跨文化交际 Chapter 7 Cultural Patterns An idiom Learning objectives: In this chapter, the teacher should enable the students to: 1. understand the definition of cultural patterns. 2. describe the components of cultural patterns. summarize the theory about cultural patterns. 4. evaluate the importance of cultural patterns. Chapter Outline Lead-in Case: Marriage and Social status Text A: Defining cultural patterns 1. Ways of thinking cultural patterns are shared mental programs that govern specific behavior choices. 2. Ways of acting Cultural patterns are not so much consciously taught as unconsciously experienced as a by-product of day-to-day activities A belief is an idea that people assume to be true about the world. For example: 1) a widely shared belief dates back to the time when Europeans believed that the earth was flat 2) a belief for many European Americans is that in “reality” there is a separation between the physical and spiritual worlds. Values Values involve what a culture regards as good or bad, right or wrong, fair or unfair, just or unjust, beautiful or ugly, clean or dirty, valuable or worthless, appropriate or inappropriate, and kind or cruel. Norms Norms are the socially shared expectations of appropriate behaviors. Norms may change over a period of time, whereas beliefs and values tend to be much more enduring. Social Practices Social practices are the predictable behavior patterns that members of a culture typically follow. Thus, social practices are the outward manifestations of beliefs, values, and norms. Text C: Edward T. Hall’s Context-culture theory 1）The definition of context: “the information that surrounds an event; it is inextricably bound up with the mean-ing of the event.” 2）Categorization of high-context culture and low-context culture depending on the degree to which meaning comes from the set-tings or from the words being exchanged. High-context culture “A high context