第九章商务活动与人际沟通.docVIP

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第九章商务活动与人际沟通

试卷(九) 上海东海职业技术学院标准试卷 2009 ~ 2010 学年 第 二 学期 考试日期:2010 年 6 月 科目 商务英语 (考试课A卷) (使用班级: 商务英语081) 人文科学 系 商务英语 专业 08 年级 1 班 姓名 学号 题号 一 二 三 四 五 六 总分 评卷人 题分 30 10 30 20 10 100 得分 I. Vocabulary(每小题_1__分,共___分) Single-choice questions(每小题_2__分,共___分) anager, , B. Plant Manager C. Regional Manager D. Office Manager 2. In management skills, which skill refer to the ability of the manager to use the tools, procedures, and techniques of a specialized field. A. Technical skills B. Human Skill C. Conceptual skill D. Communication skill 3. Which element is not included in a service encounter? A. the customer B. the service provider C. the location selection D. the delivery system 4. When the convenience of location determines where a customer shops, banks, or dines, what is the service called? A. Customer based B. Cost based C. Competitor based D. Transportation based 5. What are self-catering accommodations? A.They are rented by the week and include everything that is necessary with the exception of food. B.They all-suite hotels to offer a variety of guest services and activities and in some cases, a full breakfast is included in the room rate. C.They are located near convention or exposition sites or they have these facilities within the property. D.They are designed to be destinations unto themselves and can be found in cities, near beaches, in the mountains, near golf centers, and in almost all popular tourist destinations. III. Answer Questions(每小题_10__分,共__分) What are these seven steps? 2. What is the marketing mix for services? 3. What is the definition of tourism? List the three major reasons for people traveling. IV. Translation每小题_4分,共__分)The more important include language, culture, perception, and nonverbal communication. [2]One’s mastery of language is often an index of their education, culture, and general intelligence. [3]No matter how perfect an individual’s vocabulary might be, some meaning may be lo

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