语毕业论文-The Comprehension and Application of Functional Equivalence in Commercial Advertising Translation功能对等理论在翻译中的理解和应用.docVIP

Contents 1. Introduction 1 2. A brief survey of advertising 1 2.1 Definition of advertising 1 2.2 Function of commercial advertising 2 3. Introduction of functional equivalence 3 3.1 Definition of functional equivalence 4 3.2 Core content of functional equivalence 4 3.2.1 Reader’s response 5 3.2.2 Priority of content over form 5 4. Functional equivalence in commercial advertising translation 6 4.1 Constraint of advertising translation 6 4.1.1 Advertising regulation 7 4.1.2 Marketing strategies 7 4.1.3 Advertising language 8 4.1.4 Cultural elements 8 4.2 Application of functional equivalence in