2014年1季度天津商铺物业市场简报.pdfVIP

Research Forecast Report TIANJIN | RETAIL 1Q 2014 天津商铺物业市场 MARKET OVERVIEW 市场概览 Tianjin capped off a year of solid performance in 2013 2013年天津经济表现出色，全市生产总值同比增长12.5%，社 with annualised gains of 12.5% for the city’s GDP and 14% 会消费品零售总额同比增长14%，均大幅高于全国增长水平。城 for total retail sales both greatly exceeding their respective 镇居民人均可支配收入及消费性支出亦获得健康增长。据天津市 national counterpart figures. Healthy increases in both per 统计局，2013年城镇居民人均可支配收入达人民币32,658元， capita disposable income and consumption expenditure 同比增长10.2%，城镇居民人均可支配收入为人民币21,850元， for urban residents were also recorded. According to the 同比增长9.1%。然而，近期的社会消费品零售数据印证了发生 Tianjin Statistics Bureau, per capita disposable income 在全国范围内以及邻近的北京的社会消费品零售增速大幅放缓 for 2013 reached approximately RMB32,658, a 10.2% y-o-y 趋势。2014年前两个月，天津市社会消费品零售总额同比增长 increase while consumption expenditure for 2013 totalled 2.1%至人民币736亿元，增速较去年同期的12.3%下降了10.2个 approximately RMB21,850, the equivalent of a 9.1% y-o-y 百分点。增速下降的部分原因是由于中国的决策者试图打击腐败 increase, both as they relate to urban residents. However, 并且控制对奢侈品的过度消费；虽然2013年天津市社会消费品 recent retail sales figures confirm a broad and dramatic 零售总额增幅大于全国及北京，但季内其增速下降的幅度同样高 slowdown trend that was observed nationally as well as in 于后两者。与此相对应，2014年第一季度天津商铺物业市场整 neighbouring Beijing. For example, retail sales for the January 体空置率上升且首层平均租金下降。 and February 2014 reporting period increased by 2.1% y-o-y to approximately RMB73.6 billion, a 10.2 percentage point decline from last year’s y-o-y growth rate of 12.3%. Some of this slowdown is intended by China’s policymakers as they try to crackdown on corruption and rein in lavish spending on luxury goods; however the percentage point decline was greater than both Beijing and national figures which reflect the