基于SWOT分析的昆明顺城王府井购物中心发展战略研究.pdfVIP

摘 要 昆明王府井顺城购物中心，地处昆明核心区域，汇聚了百年的商脉积淀成就。在世 界第一商业建筑设计公司凯里森量身打造之下。跃然成为昆明市城市中心唯一的 ，不可复制的CBD典范。在昆明市的经济和社会发展中发挥着越来越多的作用。使 顺城购物中心在之后的时间将对昆明乃至全国产生巨大影响力。 本文首先从王府井顺城购物中心的，设计，规划，建设，经营等管理体制的现状各 方面对王府井顺城购物中心进行内部条件的分析和评价。指出王府井顺城购物中 心的管理能力较为先进，综合功能较强，人力资源方面还有待于提高。为广大消费 群体打造一个符合时代要求的大型城市购物中心，提出手段有待提高，购物中心 管理体制还需要进一步改进。 其次本文从王府井顺城购物中心的宏 方面进行分析，国内外商场进行分析，对 昆明周边的百货商场购物中心进行分析，对王府井购物中心进行外部分析评价， 提出王府井购物中心的战略选择，战略定位，和战略目标。 最后，根据当前王府井顺城购物中心的实际出发，提出王府井顺城购物中心，成为 大型综合性购物中心，还需大力实施营销管理，财务管理，人力资源管理，加强企 业文化建设等措施。 [关键词] 百货商场 发展战略 购物中心 1 Abstract Kunming kunming wangfujing shun city shopping center, is located in the core region, has brought together one hundred of pulse accumulation of achievement. In the worlds first tailored commercial architecture design company inc. Moving become the center of kunming city only, do not copy the model of the CBD. In kunming economic and social development plays a more and more. After that shun city shopping center in time will have a huge influence on kunming and even the whole country. From wangfujing at first, this paper used the city shopping center, the design, planning, construction, operation and management system of the status quo of the parties in the face of wangfujing shun city shopping center for analysis and evaluation of the internal condition. Is pointed out that the management ability of wangfujing shun city shopping center is relatively advanced, comprehensive function is stronger, needs improving in human resources. For the general consumer groups meet the requirements of The Times to create a large shopping center city, put forward measures to improve, the shopping center management system still needs further improvement. Secondly this article from the macro aspect of wangfujing shun city shopping center were analyzed, and the market both at home and abro