凯度：2017中国社交媒体影响报告China Social Media Impact Report 2017 -growth in the social media era.pptxVIP

;;8;9;10;11;12;13;;;16;17;18;19;20;;22;;Positive impact – gender specific ;Relieve real life pressure;;% of mentioning of negative impact – different age groups ;Have you taken measures to control the negative impact?;I have taken measures to control negative impact (%);30;;AdReaction Methodology;Chinese consumers want ad (in all formats) with humour, music and interesting stories.;34;;;37;;Weibo’s rating from different age groups ;;Rating for social within video/livestreaming app/sites from different age groups ;Ratings for social within news apps from different user groups 79.7 81.9 7