中国iPhone销量下滑 苹果13年增长神话终结.docxVIP

中国iPhone销量下滑苹果13年增长神话终结中国iPhone销量下滑，苹果13年增长神话终结IPhone Sales Drop, and Apple’s 13-Year Surge Ebbs中国iPhone销量下滑，苹果13年增长神话终结SAN FRANCISCO — Apple’s 13 years of continuous quarterly growth have finally ended.旧金山——苹果公司持续13年的每季度增长终于走到了尽头。The technology giant said on Tuesday that revenue for its second fiscal quarter, which ended in March, fell 13 percent to $50.6 billion as sales of its flagship product, the iPhone, fell, with little else to take its place. Net income fell 22 percent to $10.5 billion, or $1.90 a share.周二，这家科技巨头表示，截止今年3月份的第二财季，随着其旗舰产品iPhone销量下滑，又没什么其他产品顶上，公司营收下跌13%，至506亿美元。净利润下挫22%，至105亿美元，合每股1.90美元。The results fell short of Wall Street expectations and Apple’s shares were down more than 7 percent in early after-hours trading.由于季度业绩不及华尔街预期，苹果股价在盘后交易早期下跌逾7%。Apple may be reaching the saturation point among potential customers in some countries, and other smartphone makers using Google’s Android operating system continue to challenge the company with powerful, lower-price devices. China, Apple’s second-largest market after the United States, is experiencing an economic slowdown.在一些国家的潜在用户中，苹果可能到达了饱和点。同时，采用谷歌Android操作系统的其他智能手机生产商，持续用性能强大、价格更低的设备对它发起挑战。中国是仅次于美国的苹果第二大市场，但它正在经历经济增长放缓。Sales fell faster in China than in any other region, down 26 percent compared to the previous year. And sales in the Americas were down 10 percent. Over all, Apple sold 16 percent fewer iPhones in the quarter compared to the same quarter last year.在中国的销售同比下降26%，幅度大于其他任何地区。在美洲的销售下滑了10%。总体而言，苹果本季度比去年同期少售出16%的iPhone。Apple has high hopes for some of its consumer-oriented services, such as Apple Music and iCloud, as well as for its nascent Watch accessory, but those have yet to turn into giant businesses. The iPad tablet, once a powerful revenue generator for the company, has had disappointing sales in recent years, despite new, larger professional versions.对于Apple Music和iCloud等面向消费者的服务，以及新推出的Watch配件，苹果寄予了厚望，但这些业务尚未真正壮大。IPad平板曾经是一个强劲的收入来源，但尽管推出了新的、大屏的专业型号，近几年来它的销量仍令人失望。Nevertheless, Apple