询盘报盘还盘.doc

Enquiry （询盘）1、简介： 在国际商务中，要经过多次谈判洽商才能达成一致协议，而其中的流程包括：询盘（Enquiry）报盘（Offer）还盘（Counter-offer）。 2、释义： “询盘”是指交易的一方欲买、卖某项商品向交易方的另一方询问买、卖该项商品的各项交易条件的一种表示。包括一般询盘（General Enquiry）和具体询盘（Specific Enquiry）。而一般询盘指买方或卖方向对方索取商品目录、价目表、样品等，具体询盘指买方或卖方就指定商品要求对方发盘。询盘信函要求简短，具体，合理，有礼貌。 3、信函的写作技巧： 开头：1）说明自己的信息来源； 2）表明写信目的； 正文：1）自我介绍； 2）陈述要求（索取商品目录，价目表，样品及其他条款）； 3）描述市场行情和可接受的合理价格(令对方有希望的句子)； 结尾：期望得到回复。 4、Usefull words ,phrases and sentences Enquiry /Inquiry:(n.) act of requesting information, especially on the availablity of specify products.询盘 Sample: (n.)specimen,something taken from a lot to show what the rest is like.样品。 Regular:(adj.) periodic;occuring at a fixed intervals.定期的，稳定的，正常的 Quotation: (n,)amount stated as current price on sale 报价 Catalogue(AME Catalog)(n.):a printed list or booklet of goods with necessary descriptions 商品目录 Trial:(adj.) attempted/advanced on a provisional/experimental basis 尝试的，临时的,试验的 Provided:(conj.) on condition(that);if 如果，假设 Workable:(adj.) feasible;capable of being worked 可行的 Dealer :(n.) someone who sells or buys a particular product，businessman 商人 Demand :(n.) call for commodity by consumers 需求 Discount :(n.) deduction from nomial value or price 折扣 Favorable price优惠的价格 Illustrated catalogue 附有图片说明的商品目录 Learn from…that For export For your information A stead demand Of high quality 开头1、We have got your name and address through the introduction of our friend······经朋友····得知贵公司的名称和地址。 2、During the Chinese ImportExport Commodities Fair held last week ,we had the pleasure of visiting your booth and are greatly interested in your products .在上周举行的中国进出口商品交易会中，我们有幸参观贵公司的展位，并且对贵公司的产品深感兴趣。 3、Canton Fair has informed us that you are exporters of ···· 广交会已告知我方贵公司是`····的出口商。 4、We are impressed by the selection of overcoats that were displayed in your showroom at the 106th China ImportExport Fair in Guangzhou.广州举行的第106届中国进出口商品交易会（广交会）上，我们对贵方展台上展示的大衣系列服装很感兴趣。 5、We read with interest your advertisement in China Daily and should