【精选】电子商务企业核心竞争力研究(含答辩记录).doc

电子商务企业核心竞争力研究(含答辩记录) 摘 要：自20世纪90年代中后期以来，电子商务就一直处于飞速发展的浪潮中，一些电子商务企业诸如阿里巴巴、亚马逊和淘宝网等都取得了巨大的成功，成为行业的典范。它们成功的原因何在？本文试图从核心竞争力方面加以研究。因为一个企业的核心竞争力是支持企业 ... p摘nbsp; 要：自20世纪90年代中后期以来，电子商务就一直处于飞速发展的浪潮中，一些电子商务企业诸如阿里巴巴、亚马逊和淘宝网等都取得了巨大的成功，成为行业的典范。它们成功的原因何在？本文试图从核心竞争力方面加以研究。因为一个企业的核心竞争力是支持企业长久竞争的基础，因此企业必须注重培育和提升自身的核心竞争力。文章首先分析了电子商务发展的现状，然后解释了核心竞争力相关理论，再指出了提高电子商务企业核心竞争力的途径，并用阿里巴巴、亚马逊和淘宝网三个案例阐述了电子商务企业的成功之道，在此基础上总结出了电子商务企业应具备的核心竞争力mdash;mdash;自主创新。br / 关键词：电子商务；电子商务企业；核心竞争力；阿里巴巴；亚马逊；淘宝网br / br / Research on Core-competitiveness of Electronic Commerce Corporationbr / Abstract: E-commerce has been in a wave of rapid development since the middle of and late 1990s. Some E-commerce companies such as A, A and T etc. have achieved great success and become the apotheosis in the industry. So what are the reasons for their success? This paper attempts to start with the core competitiveness of the companies. An enterprises core competitive ability is the basis of supporting an enterprisersquo; long-term competition, so enterprises must pay attention to cultivate and promote their own core competitiveness. This paper first analyzed the present situation of the development of electronic commerce, and then explained the related theory of the core competitiveness; finally it points out the ways to improve the core competitiveness of the E-commerce businesses and elaborates the ways of success of E-commerce businesses by using A, A and T these three cases. On this basis, this paper summed up the core competitiveness of E-commerce businesses. p class=Fpu476/p br / Key words: Endash;commerce；Endash;commerce corporation; the core competitiveness；A；A；Taobao span class=Fpu476/span /p br / pbr / 目nbsp;nbsp;nbsp; 录nbsp;nbsp;nbsp;nbsp; 字br / 摘nbsp; 要nbsp;nbsp;nbsp; 1br / 引nbsp; 言nbsp;nbsp;nbsp; 2br / 一、电子商务的相关理论综述nbsp;nbsp;nbsp; 2br / （一）电子商务的定义及分类nbsp;nbsp;nbsp; 2br / （二）电子商务的发展现状nbsp;nbsp;nbsp; 2br / 二、核心竞争力的相关理论综述nbsp;nbsp;nbsp; 3br / （一）核心竞争力的概念nbsp;nbsp;nbsp; 3br / （二）核心竞争力主要观点nbsp;nbsp;nbsp; 3br / 1