Lancome Counter Digital POS System方案.pptxVIP

Counter Digital POS System Proposal (Round 2)by iMAG interactive30th , July 2015 Counter Digital POS System agendaUnderstand Your BriefRecommended Platform StrategyUnderstand Your BriefBusiness ObjectivesBrand Experience: Reshape consumer brand experience in POS Uplift Sales: Improve conversion rate of offline salesThe TaskEmpower BA with smart mobile device, a customized retail solution through big dataThe Needs MatrixNeeds of BrandAn O2O Platform to integrate POS, E-commerce, RB community WechatA Big Data pool to collect data through onsite interactionsGet personalized serviceGet more rele