中国在线游戏的前世今生.pdfVIP

History, Overview and Trends of Online Games in China (in10 minutes) •Chinadotcom Ion Global (CDC) •Principal Researcher Wireless and Games •Microsoft Xbox (PC Games, Mac, Peripherals) •First Asia Regional Business Manager •Microsoft Research Asia •Researcher Asia Cnter for Interactive Design •MS IE 7 /MS Media Center •Program Manager •MS Casual Games •Producer / Started first game team in China •Shouji Mobile Entertainment •CSO/COO ColumnistColumnist ColumnistColumnist •Gamasutra (China Games) •South China Morning Post (Beijing Byte) •China Tech News •Asia Pacific Management Forum Only about 10 years old as an industry Born from rampant piracy and low disposable income Similar to Korea in industry development and market 3 Waves but all still operating Licensing / Portals / Korean-Taiwanese Games (2000-2003) China MMORPGS / Communities (2003-2007) Web Games/SNS (2007-Present) China Online Games becoming mainstream media Youth Media Regulated Korean/China MMORPGs hierarchical and structured China /Korean follow 80/20 rule China Game market regulated like Korea Console ban .PC type games and UI (one handed gaming so players can smoke) China and Korea gamers love Blizzard Starcraft, Warcraft, Diablo (1 and 2) and DOTA are all still favorites on LANs because they are well designed and free in Internet Café/Bangs. WoW benefited from player familiarity Subscription Service based Localized and operated locally Sohu (spun off online games unit twice) Sina Netease Shanda Kingsoft (China’s MS made no money on productivity software but profitable on games) •Free to play •Monetization from avatars •And virtual goods •Free to Play •Virtual Items •Avatars •Special Levels •Appeals to women •Auditio