广西中小型企业的电子商务应用策略.docVIP

PAGE PAGE I 摘 要 在未来的经济发展进程中，中小企业必将广泛的应用电子商务及其相关技术，以提高企业的管理、生产效率，提高企业对市场的应变能力和竞争能力。电子商务及其相关技术也必将成为中小企业参与国内、国际市场竞争的利器。本文在分析了广西中小企业电子商务应用现状及存在的问题，就广西中小企业在开展电子商务时必须清楚和把握的几个重点问题进行了探讨。 关键词：广西中小企业；电子商务；对策建议 Abstract In the future economic development process, SMEs will a wide range of applications of electronic commerce and related technologies to improve enterprise management, production efficiency, and improving the resilience of the market and competitiveness. E-commerce and related technologies will also become involved in small and medium domestic and international market competition weapon. This paper analyzes the current situation of Guangxi SME e-business applications and problems, on the Guangxi SMEs in e-commerce must be clear and take a few key issues were discussed. Keywords: Small and medium enterprises in Guangxi; E-commerce; Suggestions 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc304962559 1、 我省中小型企业的电子商务应用现状 PAGEREF _Toc304962559 \h 1 HYPERLINK \l _Toc304962560 1.1 政策扶持下中小企业应用电子商务势头强劲 PAGEREF _Toc304962560 \h 1 HYPERLINK \l _Toc304962561 1.2 产业集群的电子商务和行业电子商务齐头并进 PAGEREF _Toc304962561 \h 1 HYPERLINK \l _Toc304962562 1.3 电子商务应用现状图表 PAGEREF _Toc304962562 \h 2 HYPERLINK \l _Toc304962563 2、 我省中小型企业电子商务应用中存在的问题 PAGEREF _Toc304962563 \h 3 HYPERLINK \l _Toc304962564 2.1 企业领导对电子商务的认知不够 PAGEREF _Toc304962564 \h 3 HYPERLINK \l _Toc304962565 2.2 资源投入不足 PAGEREF _Toc304962565 \h 3 HYPERLINK \l _Toc304962566 2.3 专业人才不足开展电子商务需要既懂技术，又懂业务的人才 PAGEREF _Toc304962566 \h 3 HYPERLINK \l _Toc304962567 2.4 社会配套服务体系不健全由于国内电子商务还处于初级阶段 PAGEREF _Toc304962567 \h 3 HYPERLINK \l _Toc304962568 3、 提升我省中小型企业电子商务应用水平的对策建议 PAGEREF _Toc304962568 \h 4 HYPERLINK \l _Toc304962569 3.1 充分认识开展电子商务对中小企业发展的重要意义 PAGEREF _Toc304962569 \h 4 HYPERLINK \l _Toc304962570 3.1.1加强教育，提高企业领导对电子商务的意识 PAGEREF _Toc304962570 \h 4 HYPERLINK \l _Toc304962571 3.1.2降低成本，提高产品竞争力 PAGEREF _Toc304962571 \h 4 HYPERLINK \l _Toc304962572 3.1.3推动企业内部信息化建设 PAGEREF _Toc304962572 \h 4 HYPERL