如何写出闪亮的职位广告.docxVIP

如何写出闪亮的招聘广告去吸引高质量的候选人作者：Shree Ann MathavanAPAC Assistant EditorFollowing last year’s hiring spree in financial services, the employment market in Asia Pacific is cautiously optimistic and the quest for talent is still competitive.根据上一年在金融领域的招聘热潮，亚太地区的雇用市场前景依旧乐观，其对人才的寻求依然富有竞争力。Devising strategies to attract good candidates is important and none more so than posting effective job advertisements. That sounds easy enough, but horror stories of badly framed adverts persistently abound.开发吸引优质候选人的战略是非常的重要，而最有效的方式莫过于发布一个有效的职位广告。听起来很容易，但现实中，依旧有大量设计拙劣的招聘广告层出不穷。Whether you are a hiring manager, a HR practitioner or an agency recruiter, the sections below will help you put together a more compelling job ad and increase your recruitment success.不论是你是招聘经理、HR从业人员，还是中介机构的招聘官，以下的章节将帮助你如何组成一个极具吸引力的职位广告，并增加招聘的成功率。Get the title right有一个正确合适的职位名称Job adverts need to catch a candidate’s eye via a title that stands out for all the right reasons. Titles have evolved (and inflated) over the last five years as companies have sought ways to differentiate themselves from their competitors. This gives candidates the impression that they are more highly valued at one firm than another, says Caan Krsztew- Ivanow, partner, financial services, H Capital.职位广告需要通过职位名称脱颖而出，从而吸引候选人的眼球。职位名称的功能在过去5年逐渐演变成公司区别自己和竞争对手的方式。这给候选人的印象是与其他公司相比，他们在这家公司受到更多的关注并能展现更高的价值。（Caan Krsztew- Ivanow，H Capital的合伙人）Even though unique job titles are usually created by employers themselves, recruitment agencies should be cautious of using titles which are too abstract as this can baffle job seekers. Krsztew-Ivanow comments: “All these different titles may not be very constructive for the firms either, because candidates who apply may have been misled about what the role is about.”尽管独特的职位职位名称通常由雇主自己所创造，招聘中介需要谨慎使用职位职位名称，以免出现过于抽象职位名称，反而成为影响求职者判断的障碍。Caan Krsztew- Ivanow分析：“所有这些不同的职位名称同样不太可能会为企业带来太大的建设性作用，因为候选人在申请这个职位时，或许会被职位名称所误导，以致错误理解这个职位。Commonly used descriptions for a position will get a higher hit rate than new and grand sound