电子商务物流发展策略研究.doc

电子商务物流发展策略研究 How improves the Bottleneck which hindrances the development of electronic commerce——about logistics 摘 要 目前计算机和网络技术的快速发展促进了电子商务的腾飞，使得机遇与挑战同在，电子商务的优势之一就是能大大简化业务流程，降低企业运作成本。而电子商务下企业成本优势的建立和保持必须以可靠和高效的物流运作为保证，否则物流就会变成阻碍电子商务的瓶颈。现代企业要在竞争中取胜，不仅需要生产适销对路的产品、采取正确的营销策略、以及强有力的资金支持，更需要加强“品质经营”，即强调“时效性”，其核心在于服务的及时性、产品的及时性、信息的及时性和决策反馈的及时性。这些都必须以强有力的物流能力作为保证。任何一个企业在做电子商务的同时，所采取的流程是大同小异的，除了在物流的跟进和有效性上，这也是现阶段电子商务企业的核心竞争力所在。物竞天择、适者生存，这是自然界的必然规律，也是商场上亘古不变的法则，穷则变，变则通。所以电子商务要有长足的发展，必须加强物流观念，提升物流服务理念，选择适合自身的物流模式，本文将从物流在电子商务中的重要性着眼，展开论述，从反面说明电子商务中物流如何会成为瓶颈以及面对各种企业的自身状况如何选择正确的物流模式。最后本文还将从我国现阶段的电子商务物流现状出发提出相应的解决办法及对策。 关键词：物流，电子商务，第三方物流 Abstract The fast development of the computer and network technology has promoted the rapid development of e-commerce at present, make the opportunity and challenge coexist, one of the advantages of e-commerce can simplify the business procedure greatly , reducing enterprises operation cost. The establishment and maintainment of the advantage of the enterprise cost under the EC must take the reliable and high-efficient logistics as guaranteed; otherwise the logistics will become a bottleneck which hinders e-commerce. The modern enterprise want to win in the competition, Not only needs to produce the product which is suitable for sale, to adopt the correct marketing strategy, as well as the powerful fund support, but also needs to strengthen the quality management”, Namely emphasizes Prescription, Its core lies in the service timeliness, product timeliness, information timeliness and policy-making feedback timeliness. These all must take the powerful logistics ability as the guarantee. Any enterprise while makes the electronic commerce, Adopts the logistics is mostly the same except for minor differences. Except follow up in logistics and on validity，This is also the electronic commerce enterprises core competitive power at present stage. Natural selection, survival of the fittest, this is the nature inexorable law, Also is the principle whi