书籍装帧设计和讀者偏好关系之初探.PDFVIP

書籍裝幀設計與讀者偏好關係之初探 An Exploratory Study of the Relationship Between Binding Design and Reader’s Preferences 銘傳大學設計管理研究所 國立台北科技大學設計學院 Graduate School of Design Management College of Design, Ming Chuan University National Taipei University of Technology 陳怡岑/研究生 陳圳卿/助理教授 Chen, Yi- Tsen / Graduate Student Chen, Chun- Ching /Assistant Professor 摘要 數位化普及帶來了資訊傳遞快速的衝擊，加上讀者閱讀習慣逐漸改變，書籍的銷售 量在近年來漸漸下滑。良好的內文編排可以讓讀者感興趣，但良好的裝幀設計與封面設 計，更能夠引起讀者在第一時間的注意並產生共鳴進而翻閱書籍。設計師在設計書籍封 面時，除了對書籍要有深度的認識之外，也要能夠掌握書本的功能和目的，亦必須深入 了解讀者的偏好，才能設計出符合讀者喜好與書籍本身獨特性的封面。因此，本研究將 採用文獻分析法探討平面視覺設計、書籍封面設計和裝幀設計等相關理論，並藉以設計 問卷以探討讀者對於書籍裝幀設計與封面設計的看法，期能歸納出設計時可參考的因 素。 關鍵詞：書籍封面設計，裝幀設計，讀者偏好 Abstract The prevalence of digitization brings effect for information of communication. Changing of the reading habitual behavior resulted as the sales volume of the books declined. Readers could be interested in good typography design. It could catch reader’s eyes at the first time and could make them to leaf over, if the book have good binding and cover design. Besides understand the reader’s preferences, designers should also understand the function and the purpose of books deeply when designer design books cover design. This study is mainly based on documentation discussion to treat about the theory of graphic design, books cover design, and binding designs. And use questionnaire research to treat the relation between books cover design and reader’s preferences. It hopes the factors could provide for the graphic designer. Keywords ：Books cover design, Binding design, Reader’s preference 1.前言 自古以來，書籍存在的最大價值就是提供知識和資訊讓閱讀者明白。然而，隨著科 技的發達，閱讀的習慣也隨之漸漸改變。在過去，獲取知識的重要來源就是書刊雜誌， 許多專業的研究或是生活上各方面的經驗累積，大多必須透過書籍的闡述，才能夠被大 眾所廣泛閱讀明瞭。而現今因為電視媒體和網際網路的蓬勃發展，知識的來源不再單